Brand Guidelines

Consistency of branding is important for the perception of trust. These branding guidelines will help create a consistent look and feel throughout all of Operational Medicine’s media and outlets. A brand style guide is a rulebook containing specifications on anything that plays a role in the look and feel of the brand. It lets everyone know how to present the brand to the world.

Logo

The official Operational Medicine logo consists of the “O Globe” icon and the “Operational Medicine” work mark. The icon consists of the capital letter O in Georgia typeface containing an Earth map centered on the African continent. The work mark consists of the name in Open Sans typeface with optical kerning, refines weight, and defined clear space. The logo should be given padding of one-half the icon in height and width.

Color

The color palette for Operational Medicine is primarily monochromatic with distinctive secondary and tertiary colors.

Primary Brand Color

OpMed Deep Red

RGB: 79, 0, 0
CMYK: 0 100 100 69
HSL: 0° 100% 30%
HEX: #4F0000
PMS: -none-

Cold White

RGB: 244 248 252
CMYK: 3% 1% 0% 1%
HSL: 209° 3% 98%
HEX: #F4F8FC
PMS: – none –

Secondary Colors

Deep Blue

RGB: 0 61 105
CMYK: 100% 41% 0% 58%
HSL: 205° 100% 41%
HEX: #00004F
PMS: – none –

Strong Green

RGB: 0 105 62
CMYK: 100% 0% 100% 69%
HSL: 160° 100% 41%
HEX: #006947 
PMS: – none –

Dull Red

RGB: 165 42 42
CMYK: 0% 74% 74% 35%
HSL: 0° 74% 64%
HEX: #A52A2A
PMS: – none –

Vivid Orange

RGB: 255 149 0
CMYK: 0% 41% 100% 0%
HSL: 35° 100% 100%
HEX: #FF9500
PMS: – none –

Composition

Iconography

Illustration

Motion

Photography

Tone of Voice

Typography